At the Northbrook Public Library, we use a Social Media Committee to run our various social network presences. This is a relatively new committee for the library, and we decided it would help a great deal because with social media, you really have to be posting and responding frequently and constantly.
Everyone on the committee has different things they are in charge of - I tend to be most involved in the library's Twitter and Foursquare accounts, for example. But we all contribute and try to brainstorm new and awesome ways to get the library more social.
At our most recent meeting, the chair of our committee and my partner in crime, Gwyn Stupar, invited the person in charge of the Northbrook Parks District's social networks to our meeting and WOW was it useful! He has a MBA and specialized in digital marketing. It's amazing how much you can learn from someone outside of the library field! First, the Northbrook Parks Department does great social networking stuff. Check them out on Twitter, Facebook, and Pinterest. Here are a few of my favorite things he passed on to us:
There was SO much to learn. This just goes to show that we can learn a great deal from people who might be in our communities but aren't in the library. Look outside the walls of the library! And get social!