Today at the library, we sent four librarians, including myself, to the Metra station to set up a table, and let people know about our eBook collections. We have started to realize that we spend a lot of time, a lot of money, and a whole lot of grief building up these collections, but do people really know they exist?
This is where outreach comes into play. I think you could probably argue that the majority of your community does NOT know that you have eBooks and yes, this includes the people that already have library cards. We helped over 57 people in just two hours. All of them had library cards already. Only 2 people knew that we had eBooks.
Never forget to get outside of the library. Just because you put up a sign, or add something to your newsletter, doesn't mean that you have done your job promoting. Here are the simple steps: